Making the logo for Chicago's Radio Islam more meaningful & visually appealing
Written in the style of a conversation. A link to the full process/case-study is available towards the end. Enjoy.
What does their current logo look like?
Glad you asked. This is how the proposed logo compares to the original.
Okay, but can your logo adapt for use across a range of different formats?
Yep, I've taken care of that. After all, one of the measures of a good logo is how well it can adapt across different mediums.
Okay, that's all great, but will it make people want to tune in?
Well, I like the new logo but when we make something we tend to associate a confirmation bias to it because we've invested our precious time, energy, creativity and emotions into making it. We want it to work so bad, we'll say it does - even when it doesn't.
So, to remove any bias, I conducted a poll of 107 diverse individuals, showing them both logos side by side and asking them which one they'd want to tune into. Here's how they voted:
That being said, nothing can replace the value of good content. I mean I can get them to try your channel out, but from there it's up to you to create content that keeps them coming back.
Hold on. I was expecting a case study?
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